Membership is free, and your name will be automatically entered each month in a drawing for one $150 cash prize and two $50 cash awards.

Whenever you are selected to participate in surveys, you will receive cash, gifts, free products, or the chance to win cash awards.

Most importantly, you will help shape the future through sharing your opinions and ideas. As a member, you will help evaluate new products, test new advertising, and tell companies what you like, don’t like, and want in the future. Make your opinions count. Join today.

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The American Consumer Opinion™ panel is a group of households in the United States, and in other countries around the world, that have agreed to participate in surveys over the Internet. Occasionally, these households are asked to participate in mail surveys or telephone surveys, but generally the surveys are all conducted over the Internet. The American Consumer Opinion™ panel is owned and operated by Decision Analyst, Inc., a major international marketing research firm headquartered in the Dallas-Fort Worth area in the United States.

Membership in American Consumer Opinion™ is free. You will never have to pay any money to be a member. Your participation in our surveys is the only "cost" of membership. All registered members participate in a monthly drawing to win cash awards, just for being a member (one $150 cash award and two $50 cash awards). To view this month's winners, Click here.

Each person who participates in a survey receives some type of incentive (a free product to test, cash, a check, a gift, and/or a chance to win larger cash awards through drawings*). The incentives typically range in value from $3.00 to $10.00, depending upon the length of the questionnaire and the time it takes to fill it out. If a survey is extra long, then the award could be $10 or more. Participants in online
focus groups generally receive $25 or more.
Most members of American Consumer Opinion™ enjoy having the opportunity to make their opinions count, to influence the future. It’s similar to voting for elected officials, only you are voting on products and services you want in the future. For example, recent surveys helped AMTRAK (the U.S. train system) to decide on new routes and learn how to improve service on its trains. Recent product tests helped Pace Foods adjust the "heat" level in its Pace Picante Sauce to make it taste even better. Another test recently helped Guiltless Gourmet improve the taste of their wonderful snack chips. Another survey helped American Airlines identify the most comfortable types of seats for its airliners. We do hundreds of surveys a year to help
companies do a better job. Your opinions really do make a difference.
As a panel member, you will participate in several surveys a year, typically. The average survey will take 10 minutes or so to complete, and the questions are usually easy to answer.
To determine whether your household qualifies to participate in a particular survey, we need to know something about your household and its members. That’s the purpose of the questions in the Registration Form. The information about you and your household is strictly confidential, and will never be revealed to anyone outside of
our company. Your name and address will never be used for selling or advertising purposes, and your name will never be sold or given to anyone outside of our company.
Several times a year you will receive short surveys about your household’s usage of certain products and services. Please be sure to answer these surveys, because they help us select households for follow-up surveys. Always be completely honest and frank in answering these surveys.
We post "fun surveys" on the Web site from time to time, purely for the amusement of our members. It’s fun to see how other people think and feel. If you have suggestions for "fun" questions, please email them to us.
Membership is limited to one person per household. If more than one person per household fills out the Registration Form, we will only accept the first person.

Sincerely,

Anne Parks
Director, American Consumer